Lõngakera: BLOGITiga kohtumine ja rätiku pilt/Meeting with BLOGIT and a picture of the shawl

esmaspäev, 2. oktoober 2017

BLOGITiga kohtumine ja rätiku pilt/Meeting with BLOGIT and a picture of the shawl

Eestis on olemas firma BLOGIT, mis viib kokku blogijad ja turundajad, firmad jms. Laupäeval korraldati koolitus, kus käisin ka. Koos oli mitu blogijat ja turundusasjatudjaid, rääkimas käis Mihkel Raud. Osa sellest jutust oli mulle tuttav (kuna olen teadlane ja õppejõud, kirjutan kogu aeg erinevaid tekste). Kuna ma ise turundusega ei tegele (ei kirjuta firma blogi), osa asju mind ei puudutanud. Aga kena oli teada saada hinnanguid eri platvormide kohta, nt Facebook on hea, aga ei ole siiski päris oma, ei tea, mida sellega 10 aasta pärast juhtub, blogi on mitmes mõttes oluline ja paindlik. Kui on tegemist disaini ja kujunditega üldse, siis Pinterest ja Isntagram on ka asjalikud. Rääkisin ka blogijatega (käsitöö- ja moeblogijaid seal polnud), kuidas võiks olla vastastikku kasulik. Mälestuseks saime kingitused (juuksehooldusvahendeid, märkmiku jms). Koti peal oli kenasti silt blogi aadressiga.
In Estonia there is is BLOGIT firm that brings together blogges and firms, marketing specialists etc. Last Saturday BLOGIT organized a class for bloggers that I attended. There were several bloggers and marketing specialists and Mihkel Raud (a well known musician and journalist in Estonia) gave a talk. Some of his points were well familiar to me (as I am a scholar and a university instructor, I write various texts all the time). Because I am not in marketing (and have a personal blog rather than a company blog), some issues did not concern me. It was informative to hear a gerneral review of various platforms: Facebook is good but it is not your own, who knows what happens to it in 10 years; blogs are quite important and flexible. Inasmuch as one deals with design and visual side, Pinterest and Istagram are quite instumental. I talked to other bloggers (no knitting or fashion bloggers were present) how we can be mutually useful. We received little presents (haircare, notebook etc). The bag has a nice tag with the address of my blog.